Julia is a creative and business strategist operating between subculture and scale. Her work spans independent musicians and luxury niche fragrance to national retailers like Target, Walmart, and Sephora.
From venture-capital backed startups, LVMH brands, and independent creatives she approaches culture through an understanding of behavior and momentum rather than following a formula.
She and her team are based in New York and Paris.
Julia is a creative and business strategist operating between subculture and scale. Her work spans independent musicians and luxury niche fragrance to national retailers like Target, Walmart, and Sephora.
From venture-capital backed startups, LVMH brands, and independent creatives she approaches culture through an understanding of behavior and momentum rather than following a formula.
She and her team are based in New York and Paris.
Previously, Julia led global PR and marketing for Dion Lee and special projects for Marc Jacobs and Heaven collaborating with partners including Doc Martens, Blumarine, Universal Pictures, Warner Music Group, and more.
She is also a leader in the creator space. As the second employee of Parade, she built the viral micro-influencer program that, as The New York Times put it, “took over Instagram.” The standard she created has since been adopted by a generation of brands.
Services: Creative Strategy ✶ Gifting & Seeding ✶ Content & Creator ✶ Social ✶ VIP ✶ Casting ✶ Event & Campaign Production ✶ Go-to-Market ✶ Communications